Is Squarespace Good for SEO?
Here’s What You Need to Know.
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If you’ve been asking, “Is Squarespace good for SEO?”, you’re not alone.
It’s one of the most common questions we hear at Squarely, especially from small business owners, creatives, and entrepreneurs launching their first website.
The short answer? Yes, Squarespace can be great for SEO — but only if it’s used correctly.
As Squarespace SEO experts based in Australia, we’ve helped hundreds of clients improve their visibility, traffic, and rankings using the platform. Below, we break down the pros, cons, and how to get the most SEO value out of your Squarespace website.
The Pros:
Why Squarespace Can Be Good for SEO
Built-In SEO Tools
Squarespace comes with a range of built-in SEO features that make it easier to optimise your website. These include clean URLs, automatic sitemap generation, SSL certificates, mobile-responsive templates, and editable meta titles and descriptions — all of which are essential for ranking in Google.
Image Optimisation Support
Squarespace includes tools for compressing and resizing images for fast loading. You can also add image alt text to support accessibility and improve keyword targeting — a crucial but often overlooked part of on-page SEO.
Mobile-Friendly Templates
All Squarespace designs are mobile responsive, which is critical for SEO in 2025. Google prioritises mobile-friendly websites, and Squarespace delivers out of the box — helping you meet key Core Web Vitals standards without custom coding.
Easy Integration with Google Tools
It’s simple to connect your site to Google Search Console and Google Analytics through Squarespace’s integrations. These tools are essential for tracking your search performance, fixing indexing issues, and improving your SEO strategy over time.
The Cons:
Where Squarespace SEO Can Fall Short
Limited Technical SEO Flexibility
While Squarespace covers most basics, it can be restrictive when it comes to advanced technical SEO. Features like custom schema markup, and full control over robots.txt or canonical tags are more limited compared to platforms like WordPress. However these can be edited in 3rd party tools and installed onto the site.
Template-Based Limitations
Some Squarespace templates come with layout limitations that can impact site structure or speed. Poor site architecture, if not addressed, can hurt SEO — especially on larger sites with lots of pages.
Lack of SEO Guidance for Beginners
Squarespace doesn’t provide much in-platform education around SEO. Many users assume their site is optimised “by default,” but unless you take action — like writing custom titles, using headings properly, and optimising content — your rankings will likely suffer. There are some OK online YouTube videos, however you can also check out Squarespace SEO Course coming soon
So… Is Squarespace Good for SEO? It Depends on How You Use It
Squarespace gives you the tools — but it’s what you do with them that counts. With the right strategy, Squarespace can absolutely compete with (and even outperform) other platforms in search results. But without proper optimisation, even the most beautiful site won’t get found.
How We Help You Maximise SEO on Squarespace
At Squarely, we specialise in turning underperforming Squarespace websites into high-ranking, traffic-generating machines. Here’s how we do it:
SEO Audits Tailored to Squarespace
We dig deep into your site’s structure, page titles, image optimisation, load speed, and mobile responsiveness. Then we give you a clear, actionable SEO plan specific to the Squarespace environment.
On-Page Optimisation
We write and implement SEO-friendly meta titles, descriptions, headers, and image alt tags. We also improve your internal linking and clean up your site structure for maximum clarity and crawlability.
Local SEO for Australian Businesses
Want to get found in your area? We specialise in local SEO for Squarespace, helping you show up in Google Maps and local searches. We optimise your Google Business Profile and align your content with geo-targeted keywords.
Content Strategy & Keyword Research
We help you identify the keywords your customers are searching for, and show you how to incorporate them into pages, blog posts, and calls to action. No keyword stuffing — just smart, readable content that converts.
Ongoing SEO Support
SEO isn’t a one-time job. We offer monthly support and performance reporting to track your rankings, refine your content strategy, and stay ahead of algorithm changes.
Speak to a Squarespace SEO Expert Today
You don’t need to start again — you just need to work with someone who knows how to optimise Squarespace the right way. At Squarely, we combine design knowledge with deep SEO expertise to help you grow sustainably and get found online.