Moores Legal
More more Moores
Moores Legal was a law firm intent on significant change. After adopting an agreed pricing model they did not want to be defined by this alone.
'The soul of the practice'
The Managing Partner wanted us to understand ‘the soul of the practice’. We met people across the business and we facilitated a workshop. It soon became clear that the Moores Legal outward facing persona did not match the spirit of the people. There was a stark mismatch with where the firm was heading.
Meet 'moores'. Moores Legal became "moores".
The new brand identity is a simple and confident proposition. A modern fresh take, that reflects the soul of the practice, and forward thinking ethos of the business.
A suite of stationery, signage and marketing collateral was developed to bring the brand to life.
Brand Development
Persona workshop
Brand design and development
Brand positioning
Brand handover and Brand launch
Design and Creative
Custom typography
Photoshoot and creative direction
Photo retouching and styling
Corporate stationary
Office signage and design
Web design
Timing
6-7 Weeks
Budget
$25-30k AUD
