7 Reasons why you need live chat on your website.
There are a myriad of benefits associated with using live chat on your website. Just a few of the highlights include
1. Live chat increases conversions and sales.
Because you are able to answer any objections or concerns immediately, live chat helps to increase conversions and sales. Businesses can convert up to 4-8x more from their existing traffic. Live chat also allows you to determine customers who are ready to purchase, and when configured correctly allow you to capture their details for follow up or future communications.
2. Customers who chat are three times more likely to buy.
Customers who use a website’s live chat function are three times more likely to purchase that site’s products or services than customers who don’t use the chat function.
3. Live chat improves customer satisfaction levels.
Nearly 90% of customers find live chat useful. Just seeing the chat button and knowing that chat is an option inspires confidence. When you offer chat to your customers, you’re providing an opportunity for a two-way conversation. You’re no longer just lecturing or preaching to your customer about the benefits of your product; you’re sharing ideas and welcoming a conversation.
4. Live chat increases customer service efficiencies and lowers customer service costs.
Not only is the initial chat program easy to set up and easy for your customer service team to learn, but the cost per transaction with chat is significantly lower than the cost of other (less effective) communication vehicles, such as a call centre or a social media community. In addition, with chat, one customer service person can interact with multiple customers simultaneously (up to four or five persons) while still offering “one on one” service. This decreases your staffing needs and improves efficiency dramatically.
5. Chat transcripts and analytics can be used to measure and improve interactions with website visitors and customers.
By reviewing the questions and concerns that potential customers raise via live chat, you can hone your website to better address these issues right on the site, thus improving your customer service.
6. Live chat can provide a competitive advantage to your company.
Customers prefer live chat to other communication methods, such as email and social media. That means that offering live chat can give you a leg up over your competitors’ sites that lack such an option.
7. Live chat is a cheap and affordable method of adding extra value and edge to your offer
After being installed and configured, a live chat function allows you to easily communicate with your customers, and act as sales person standing at your door 24/7 to bring people into your store and purchase.
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