Squarespace SEO Myths: What Really Matters?

SEO

25 May

Squarespace is a popular website builder for creatives, small business owners, and entrepreneurs. Its sleek templates and ease of use make it a top choice for those who want a beautiful site without needing to code.

But when it comes to SEO, misinformation spreads fast — and many site owners don’t realize they’re buying into myths that hold back their website’s performance.

In this post, we're debunking the most common Squarespace SEO myths and revealing what actually moves the needle for your site's visibility.

❌ Myth #1: “Squarespace Sites Can’t Rank on Google”

The Truth: Squarespace absolutely can rank on Google — and many do.

This myth exists largely due to outdated comparisons or lack of SEO knowledge. Squarespace includes a lot of built-in SEO features like:

Mobile-responsive design
Clean HTML markup
Automatic SSL certificates
Customizable meta titles and descriptions

🔍 What really matters is:

Creating quality, keyword-optimized content
Earning backlinks from relevant sources
Using the platform’s built-in SEO tools correctly

If you follow SEO best practices, your Squarespace site can rank just as well as any site built on WordPress, Webflow, or Wix.

❌ Myth #2: “You Can’t Add Keywords on Squarespace”

The Truth: You can — and should — optimize your content with keywords.

Squarespace allows you to:

Customize page titles and SEO descriptions
Edit heading tags (H1, H2, etc.)
Add alt text to images
Use clean, keyword-friendly URLs

🛠 Pro Tip: Use tools like Ubersuggest, Ahrefs Keyword Generator, or Google Keyword Planner to identify keywords, then naturally integrate them throughout your site’s content.

❌ Myth #3: “Squarespace Doesn’t Support Technical SEO”

The Truth: Squarespace handles most technical SEO for you — and gives you control over the rest.

Here’s what Squarespace offers:

Automatic XML sitemap generation
Canonical tags to prevent duplicate content issues
301 redirect management
Clean, crawlable URLs

📈 Want more advanced control? You can add:

Custom code in the header/footer
Meta tags using the Code Injection field
Structured data (with a little HTML know-how)

❌ Myth #4: “Squarespace SEO Settings Are Hidden or Limited”

The Truth: While some SEO options are tucked away in menus, they’re all accessible — if you know where to look.

Here’s where to find key SEO features:

Site title + SEO description: Settings → SEO
Page titles and meta descriptions: Page Settings → SEO tab
Image alt text: Click image → Edit → Add alt text
Code Injection: Settings → Advanced → Code Injection

🧭 Navigation tip: Get familiar with the Page Settings panel. That’s where most of the good stuff lives.

❌ Myth #5: “You Don’t Need SEO if You’re Using Squarespace”

The Truth: No matter what platform you're on, SEO is still crucial.

SEO is not just about your website’s structure. It's about content, authority, and user experience. Squarespace gives you the canvas — but it's still up to you to paint a masterpiece.

✔️ Focus on:

Writing helpful, search-optimized blog posts
Building backlinks through partnerships and guest posts
Improving site speed with optimized images
Using analytics and Google Search Console to guide decisions

✅ What Actually Matters for Squarespace SEO

Here’s a short list of what you should actually be focusing on:

🔍 Keyword Research
Use tools to find relevant keywords with search volume
✍️ Content Creation
Write high-quality, informative content tailored to your audience
🏗 Site Structure
Use logical navigation, internal linking, and clear hierarchy
🧭 Meta Data
Customize meta titles, descriptions, and alt text
🔗 Backlinks
Build your site’s authority with links from relevant sources
⚙️ Technical SEO
Submit your sitemap, monitor crawl errors in Google Search Console
📱 Mobile Optimization
Ensure your site looks and works great on all devices
Final Thoughts
Don’t let SEO myths hold your Squarespace site back.
The platform is more than capable of supporting a well-optimized, high-ranking website. What really matters is how you use the tools available — and how consistently you create valuable, keyword-rich content for your audience.
Your takeaway? Focus on what matters: content, structure, and visibility. Skip the myths — and start growing your traffic with confidence.