Zero Click Optimisation for Squarespace: What It Is, Why It Matters, and How to Do It

SEOAIO

18 Sept

In the ever-changing world of digital marketing, one trend has quietly reshaped how websites gain visibility and connect with audiences: Zero Click Optimisation. For Squarespace users, this concept is becoming increasingly important as search engines evolve. Unlike traditional SEO strategies that focus only on driving clicks to your site, Zero Click Optimisation ensures your content is discoverable, useful, and impactful—even when users don’t leave the search results page.

This article unpacks everything you need to know: what Zero Click Optimisation is, why it’s critical, how to apply it in Squarespace, and how Squarely can help you stay ahead of the curve.

What is Zero Click Optimisation?

Zero Click Optimisation (ZCO) is the practice of structuring and presenting content in a way that answers search queries directly within search engine results pages (SERPs)—without requiring a user to click through to your site.

Think about the last time you Googled something simple:

“What time is it in Tokyo?”
“Calories in an avocado”
“Best Italian restaurant near me”

Chances are, Google displayed the answer immediately, often in a featured snippet, knowledge panel, or map pack. That’s Zero Click.

Instead of chasing only traffic, Zero Click Optimisation focuses on visibility, authority, and brand trust within search. The logic is simple: if users can find what they need quickly, they’re more likely to remember and trust the source.

For Squarespace websites, this means structuring content so it’s easily extractable by Google and other engines. Done well, your content becomes the answer people see—sometimes even above your competitors.

Why is Zero Click Optimisation Important?

1. Search Behavior Has Changed

More than 50% of Google searches now end without a click. People increasingly expect instant answers. If your site isn’t optimised for Zero Click, you risk being invisible in this growing search segment.

2. Authority and Trust

Appearing in featured snippets, FAQ boxes, or knowledge panels positions your Squarespace site as an authority. Even if users don’t click, they see your brand as the expert—a huge credibility boost.

3. Brand Visibility Without Ads

Zero Click placements often sit above paid ads. That’s free, high-value exposure that typically requires no advertising budget, just strategic content structuring.

4. Voice Search Growth

Zero Click optimisation is essential for voice search. Smart speakers and assistants like Alexa or Siri pull direct answers from snippets. If your content is optimised, your brand becomes the spoken answer.

5. Competitive Advantage

Most Squarespace sites are beautifully designed but lack advanced SEO optimisation. Adopting Zero Click strategies early helps you outrank bigger competitors who haven’t caught up yet.

How to Do Zero Click Optimisation in Squarespace

Zero Click success comes down to how you structure, write, and tag content. Squarespace gives you a sleek foundation, but a little extra effort ensures your site shines in search results.

Here’s a step-by-step breakdown:

1. Research Zero Click Opportunities

Not all searches generate Zero Click results. Start by identifying the queries in your niche that do.

Tools to use:

SEMrush or Ahrefs: See which keywords trigger featured snippets.
Answer the Public: Find common questions people ask.
Google itself: Type in a query and observe what SERP features appear.

Look for:

“People Also Ask” questions
Featured snippets
Local map packs
Knowledge panels
Definitions and quick answers

These are your targets.

2. Optimise Content for Featured Snippets

Featured snippets are Google’s “answer boxes” that sit at the top of results. To win them:

Use clear, concise answers (40–60 words) directly after a heading.
Structure with H2s and H3s for questions.
Use lists, tables, or steps where relevant.

Example for a Squarespace blog:
H2: How do I add a custom font in Squarespace?
Followed by a short, clear answer, then a detailed explanation.

3. Implement Schema Markup

Schema helps Google understand your content. Squarespace doesn’t add advanced schema by default, but you can inject it with code blocks or via custom integrations.

Useful schema types for Zero Click:

FAQ Schema: For question-answer content.
How-To Schema: For step-by-step guides.
LocalBusiness Schema: For location-based services.
Review Schema: For testimonials and star ratings.

AI tools or agencies like Squarely can generate JSON-LD markup, which you paste into your Squarespace page header.

4. Optimise for Voice Search

Zero Click results power most voice searches. Optimise by:

Writing in natural language (how people speak, not just type).
Using long-tail, conversational queries.
Formatting content as Q&A.

Example: Instead of writing “SEO Squarespace optimisation tips,” frame it as:
Question: “What are the best SEO optimisation tips for Squarespace websites?”
Answer: Provide a short, conversational explanation.

5. Strengthen Local SEO

For businesses serving local markets, Zero Click often means appearing in the map pack. Squarespace integrates with Google Business Profile (GBP), but you must optimise:

Keep GBP updated with hours, services, and images.
Use consistent NAP (Name, Address, Phone) across all listings.
Encourage customers to leave Google reviews.
Add location-specific keywords to Squarespace pages.

Result: When someone searches “Squarespace designer Melbourne,” your business shows up before organic links.

6. Optimise Metadata and On-Page Structure

Squarespace allows you to edit:

SEO Titles
Meta Descriptions
Alt Text for Images

AI tools can help refine these for clarity, keyword relevance, and snippet eligibility. Keep answers short, natural, and structured so Google can pull them directly into search results.

7. Create FAQ Pages

FAQ pages are perfect for Zero Click optimisation because they:

Target question-based searches.
Are easily marked up with FAQ schema.
Improve user experience by answering queries directly.

Example: A Squarespace agency might create an FAQ page answering:

“Is Squarespace good for SEO?”
“Can I migrate from WordPress to Squarespace?”
“How much does a Squarespace website cost?”

Each response can rank as a Zero Click result.

8. Publish How-To Guides

Google loves step-based content. Squarespace sites can host blog posts or resource pages that outline processes with numbered steps. Adding How-To schema makes your guide more likely to surface in snippets.

Example:
“How to add Google Analytics to Squarespace” → Write 5–7 steps with screenshots.

9. Leverage Structured Lists and Tables

Zero Click answers often use bullet lists, numbered steps, or comparison tables. Squarespace makes it simple with text blocks and table blocks.

Example:
“Top 5 Squarespace SEO Plugins” → Use a numbered list for higher snippet eligibility.

10. Track and Refine

Zero Click optimisation is ongoing. Use tools like Google Search Console to monitor:

Which queries trigger impressions but not clicks.
Whether you’re gaining featured snippets.
How visibility affects brand searches over time.

Then refine content continuously.

Examples of Zero Click Optimisation for Squarespace

Local Service Business
A photographer in Sydney optimises their Squarespace FAQ page with schema. When people search “best wedding photographer Sydney,” their site appears in the map pack with star ratings.
E-commerce Brand
A candle store creates a blog post, “How to Make Soy Candles at Home.” The step-by-step list gets pulled into a featured snippet.
Agency Website
A Squarespace web designer builds an FAQ page optimised for voice queries like “Is Squarespace good for small businesses?” Their concise answers earn multiple Zero Click snippets.

Common Misconceptions About Zero Click Optimisation

“It reduces traffic.”
True, some searches won’t drive clicks—but they boost brand recall, trust, and authority, which often leads to direct visits later.
“Only big brands can win.”
Not true. Smaller Squarespace sites often win snippets because they target niche, specific queries that large brands overlook.
“It’s just SEO with a new name.”
ZCO overlaps with SEO but focuses specifically on SERP features and answer-driven formatting—a narrower, more tactical approach.

How Squarely Can Help

Optimising a Squarespace site for Zero Click visibility can feel overwhelming—between schema coding, content structuring, and voice search adjustments. That’s where Squarely comes in.

Squarely specialises in Squarespace SEO and AI-driven optimisation, helping businesses turn their websites into visibility powerhouses. Here’s how Squarely helps with Zero Click Optimisation:

1. Zero Click Content Strategy

Squarely identifies the exact keywords, questions, and SERP features relevant to your industry. They don’t just guess—they use advanced AI research tools to pinpoint opportunities where your Squarespace site can realistically rank in featured snippets and answer boxes.

2. Schema Markup Implementation

Squarespace doesn’t natively support advanced schema, but Squarely creates and integrates custom JSON-LD schema for FAQs, services, reviews, and products. This ensures your site speaks Google’s language and maximises snippet eligibility.

3. On-Page SEO Enhancements

Squarely refines your:

Metadata (titles and descriptions)
Alt text for images
Headings structure
Internal linking strategy

Each element is optimised not just for clicks, but also for direct-answer visibility.

4. Local SEO and Reviews

For service-based businesses, Squarely strengthens your local presence with Google Business Profile optimisation, review strategies, and NAP consistency. This dramatically increases your chances of appearing in map packs—one of the most powerful Zero Click features.

5. Continuous Monitoring

SEO isn’t set-and-forget. Squarely monitors your snippet performance, SERP visibility, and ranking shifts, refining strategy as search engines evolve.

Final Thoughts

Zero Click Optimisation is not about reducing website traffic—it’s about maximising brand visibility in an age where users demand instant answers. For Squarespace website owners, it represents one of the most powerful opportunities to compete in search without massive budgets.

By implementing strategies like featured snippet optimisation, schema markup, conversational content, and local SEO, your Squarespace site can become the go-to authority that search engines highlight.

And with the right partner—like Squarely—you don’t just keep up with search trends; you lead them. Whether you’re a local business, creative professional, or e-commerce store, Squarely helps your Squarespace site stand out in Zero Click SERPs, boosting both authority and conversions.